Talk:Captain America (disambiguation)/@comment-5831639-20130314135055/@comment-6236837-20130322211618

They are probably given a library of artwork to choose from and guidelines for alterations. This library of artwork would be mostly determined by their contracts with the artists in as far as usage rights (so we're not likely to see any Byrne, Miller, McFarlane, etc.)

I'm sure Marvel does have oversight on all of their property licensing, but that doesn't mean they do a good job of it. The new Moon Knight is a mistake, but to most people, even those in licensing, that's the kind of thing that can be easily overlooked. More egregious is the placing of the Red Skull's head on Thanos artwork. Clearly Marvel hasn't prioritized their reviews of the game artwork very highly.